Pau Arderiu
Lecciones sobre la estética
From April 19 to May 6, 2001
Lecciones sobre la estética consists essentially of an advertising campaign and a device designed to dispense the value of art. The campaign is aimed at general public through an advert in the press that carries a slogan that aims to define the value of art through a recomposition of extracts from Hegel's Introductory Lectures on Aesthetics, in which the philosopher explains the purpose of art. In addition to the slogan, a phone number is given which, according to the advert, dispenses this value in the manner of a phone service.