SoulDevelopmentPoint
What is INNOTHNA? It is a communication company. INNOTHNA does not do art, the space presented to us here is not an installation. Once these concepts -which refer to stillness and mutual passiveness in which the artistic object and the viewer are numb- are overcome, the communicative space of SOULDEPELOPMENTPOINT provides the user with the dizzying opportunity of using the new technologies of the cybernetic era to develop the utmost secret, our identifying intimacy: the soul. The multinational, ASIAN BIOWARE, sells a highly sophisticated tool kit that allows us, if we dare take on the adventure, to be transported to places even the most intrepid mystics would never dream of. For, there is no turning back in the process of ascent that liberates the soul from our body.
At the close of an extraordinary century in terms of both the good and the bad, a century that has turned the body into the all-encompassing exaltation of the individual identity (the hero par excellence of the twentieth century in basketball player whose athletic abilities have given rise to a billion dollar company; the heroine is a platinum blonde actress who, with her body's seductive curves, condensed this century's infinite capacity for desire into her fragile self), four researchers of this new technology, members of the generation that is living the twenty.first century's début, explain to us that the traditional spirituality based on institued religions has been surpassed, thanks to the inauguration of new way of communication and becoming eternal. Money is both the instigator and the confirmation of this moribund century's concept of heroism; with utterly subversive sarcasm, INNOTHNA announces taht, in the future, we will be able to buy our soul without having to make a deal with the devil.
We should noy believe that what INNOTHNA is suggesting is a breal with the past, with the achievements of tradition: contrary to the remote vanguards of the twentieth century, INNOTHNA does not destroy, it does not seek out chaos, it does not interrogate the subconcious in order to explore new paths.The Bible and Cabbala, the thinking of San Agustine,Goethe and his Faust, Unamuno and El Cristo de Velázquez, the Tao and Cioran, Plato's Phaedo and Manga comics coexist with new sciences in INNOTHNA's speculation of communication. The fact that this company is comprised of heirs of this century and men of the future.
Based on the past and its experiences, INNOTHNA proposes that we live in our time, break free from our body's limits, and render the uncertainty of the beyond void. The substitution of the physical limits of our body and space with light (an ancient metaphor for knowledge that goes back centuries), is the first step to substituting our corporal limits for the unlimited potential of the mind, which is what we attain through a machine.
SOULDEVELOPMENTKIT is not the first experience created by INNOTHNA. In CITEREA, presented in the vestibule of the University of Barcelona in 1998, they already sought out the functionalism of a communication space. Through light that translates humanity's most ancient of spiritual dreams and which cinema and architecture are combined to investigate, they created a critical and trascending evocation of the work by Salvador Espriu that inspired their experience, Miratge a Citerea, which was seen as a travel agency that offered the possibility of losing ourselves on "desires" island. Nothing further from Espriu than the members of INNOTHNA, who, at their age do no pertain to the cultural circle of the end of the Franco era, and yet, up until now, no one like them, far from prejudices of any kind, has been able to capture the innovative discourse of a poet who has been sentenced to death by critics claiming to be officials.
INNOTHNA says to you, the hypothetical user of their product, "look for the path of your present in your conscience. Feel the strike of the nothingness that does not manifest itself and you will hear the impossible that favours the mutual influence between interests and ideas".
Rosa M. Delor